Client for 21 years
A client relationship, with a personal touch,
spanning more that 20 years…
CLS is a FTSE 250 property investment company with a £1.5 billion portfolio in the UK, Germany, France and Sweden Looking to achieve long-term capital appreciation with a strong emphasis on cash generation and an opportunistic approach to acquisition, development and disposal, the Company’s core business is owning and managing high-yielding offices in good, non-prime locations close to major transportation links.
New Brand Identity
In 2005, with a track record of continuous growth, CLS asked Magee to undertake a complete re invention of the CLS brand. Since 2005, CLS has become a FTSE 250 company, it’s property portfolio has grown substantially and a new identity needed to reflect this. After much exploration a new colour palette was established along with a more contemporary logotype which together formed the new CLS that continues to flourish.
Annual Report 2016 / Print
The CLS Annual report offers an opportunity for the company to issue a portfolio update in both visual and statistical terms whilst fulfilling reporting obligations. Accordingly, the 2016 design is a book in two parts. Inside the front cover is a photographic showcase which, apart from giving a quick visual overview of the property portfolio, also gives a detailed schedule of all group properties by location. This acts as an initial snapshot of the Company and as a strong visual introduction to the main report. On an annual basis, Magee photograph and update the CLS photo library with new property acquisitions. The report itself is a crisp design that uses a combination of these colourful photos along with a series of typographical factoids that allow the reader to browse the repost whilst accessing information easily.
Annual Report 2016 / Online
The 2016, easy to access Annual report is thoughtfully interpreted for the online experience. It works in a different medium yet retains all of the tone of voice and details of the brand as portrayed in the printed report design. A full HTML offering is carefully managed and delivered to make the reader experience easy to navigate. As always, Magee asses the perceived content at an early stage in the process and shape it accordingly to best adapt to the digital channels and engage the audience.
“Magee have produced our annual report for 20 years and their creative input and project management is the best I have come across in the listed sector.
Each year they deliver timely, high quality results with a personal touch, their attention to detail is first class and they are always prepared to go the extra mile to meet our needs.”
John Whiteley / Chief Financial Officer / CLS Holdings plc
Browse our archive below to view some of the reports we have designed and produced for CLS over the last 21 years.