Client for 9 years
Seizing opportunity in challenging times…
Lonmin is a primary producer of Platinum Group Metals (PGMs). These metals are essential for many industrial applications, especially catalytic converters for controlling internal combustion engine emissions, as well as their widespread use in jewellery and investment. Saleable by-products produced from PGM mining include gold, copper, nickel, chrome and cobalt. Core operations, consisting of 11 shafts and inclines, are situated in the Bushveld Igneous Complex in South Africa, a country which hosts nearly 80% of global PGM resources.
Annual Report 2016 / Print
The design brief for 2016, in a particularly difficult operating climate for Lonmin, was to visualise how they had sustainably repositioned the business, not only to withstand the current low PGM price environment, but to also seize opportunities to maximise value for shareholders and all Lonmin stakeholders. We designed a particularly transparent document, where “corporate speak” was minimised and instead a clear honest tone of voice and design presented the facts. From the very first page, where the results of a rights issue were clearly described in a graphical format the tone was set. A Sunday Supplement approach was used as an up front piece tackling issues and outling future policy on Safety, Building trust with employees and communities, and the Lonmin approach to a sustainable future. This was followed by a structured understated document, split into five clear parts. The Report came under the heading “Much Changed, Well Positioned.
Annual Report 2016 / Online
Our aim was to produce an innovative, elegant digital experience that presented the online annual report with the same tone of voice and brand designs as portrayed in the printed report design. A full HTML offering was carefully managed and delivered to make the reader experience easy to navigate. The online report used a clear and simple navigation system to balance ease-of-use with visual impact.
“Magee’s most impressive facet is the high quality and consistent delivery of their client service.
You wouldn’t always get such hands-on service with a larger agency. Magee are always on top of the project and we can constantly rely on them to get things done quickly and efficiently.”
Tanya Chikanza/ Head of Investor Relations / Lonmin Plc
Browse our archive below to view some of the reports we have designed and produced for Lonmin over the last 9 years.